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The Beijing-based label "Rechenberg" presented their latest collection just in time for spring! NEEMIC had the chance to attend the intimate fashion show in their beautiful courtyard studio.

Here's what Rechenberg had to say about their collection:

 „Our inspiration came from paper and everything that has to do with  it. We liked the way that raw paper shows a rough structure with veiny and crackled surfaces.   We attended a workshop where they do handmade paper and decided to transform the ideas onto our fabrics. This meant using all shades of white, crackled, transparent fabrics and developing our own prints on aquarelle paper or made with a Japanese marbling technique. The collection can de described as light, floating and airyLike in former collections simple but yet elegant cuts are dominating, same as the usage of silk, partly with beautiful screen prints, sometimes leather is used (especially typical for our clothes as trimming or piping). In this spring collection we have also one beautiful white piece made of Washi (japanes paper fabric) paper.“

Founder Kathrin von Rechenberg has been living and working in Beijing since 2000. It was her Chinese husband and her interest for Tea Silk which lead her to the capital. In this latest collection, she and her design protégée,  Sarah E. Weber, have further refined the application of this exclusive silk variant, using it for almost half of the collection.

Tea silk is all but forgotten in present-day China. The Chinese name is "香云纱 xiāng yún shā", literally "fragrant cloud organdy". Its tradition derives from Guangdong Province and dates from the Ming Dynasty (14th to 17th century AD). A complicated dyeing process makes the tea silk unique and precious. Kathrin von Rechenberg works with two small producers in the Pearl River Delta, where the tea silk processing is still carried out by hand in the traditional way. The silk fabric is dyed 30-40 times with organic plant ingredients and laid flat in the open air to dry between each dye. Covering it with river sand gives it its characteristic dark sheen. Just before finishing it is washed in tea. This natural and traditional fabric, which is completely ecologically processed reflects water, sand, sun and the rhythm of the seasons. Tea silk is a living, breathing fabric, it’s luster, like that of the pearl, increases with time. The uneven shading makes the fabric unique.

We were very inspired by the sustainable tea silk which Rechenberg used so stunningly in their latest collection. Accompanying music by flutist Bruce Gremo and guzheng (Chinese zither) player Yu Miao also tickled our senses.  

Rechenberg's unique designs can be tried on and purchased in their courtyard showroom or exclusive boutiques such as S.T.A.R.S in Beijing's Gulou Drum Tower area. 

Posted by Rojda on April 16th, 2014


Right after the Shanghai Fashion Week is fading out is the Eco-design fair taking ove the stage! A meaningful and interesting event for the weekend of April 19-20.

This years theme is ‘Explore, Create and Grow’, all visitors will be able to learn about green healthy living, and earth-friendly alternatives in fashion, food, energy, transportation, wellness, home, gardening, finance and more.

The first edition Eco-design fair was in 2008 at the Cool Docks , at the river bed of the Huangpu river. This year the location changes to the more frequented shopping area Xintiandi.

From beginning it was organized as a grass-roots community event showcasing everything around LOHAS, the green lifestyle of health and sustainability. Until now it attracts every year over 10.000 visitors and it is Shanghai’s first and largest green consumer event. Let's hope the Eco-design fair will inspire once again Shanghai's consumers and support the local sustainable companies and NPO's.

Last year NEEMIC also had the honour to participate and to be on the catwalk together with FINCH and other eco-conscious domestic fashion designers.


Posted by Sarah on April 15th, 2014


We are proud to present our first book entry in David South’s 5th Issue of the Southern Innovator Magazine. The general focus of this paper is to show the rise of the south as a strong economic power, this year’s issue is focussing on the dilemma of strong population growth and limited resources with the focus on waste and recycling issues for example the elephant dung paper production in Thailand, the banning of plastic bags in Uganda or the creation of green fashion in China.

David South is an international development consultant specialized in media, health communications, development strategies, project management and publishing. He published the first issue of this paper in 2011 in cooperation with the United Nations Development Programme.

Here is the link to the online paper. Find us at page 33!

(Source :

Posted by Sarah on March 10th, 2014

Arrivals - What's New on the Scene - NEEMIC
We can't hide our satisfaction when reading those lines:
“Undoubtedly one of our favorite ‘Made in China’ labels, Beijing-based eco-sustainable brand NEEMIC never fails to hit the right spot with its collections. Its latest one is called Cocoon, and it’s, simply put, a beautiful sample of sartorial skillfulness and craftsmanship. Blending the company’s minimalist design aesthetics with eco-friendly, hand-made natural fabrics, a line of sleek coats, separates, denim and dresses reveals clean cuts in subdued, earthy tones – a perfect mix of simple comfort and soothing colors. In typical NEEMIC style, feminine and boyish references abound across the collection, with silky skirts, ultra light layers and delicate knits juxtaposed with boxy fleece sweaters in organic cotton, boyfriend coats and oversized jumpers. Attention to detail shines throughout, from up-cycled leather elements to understated prints sprayed on a casual jacket. A real bastion for fashion, beauty and sustainable living, this is a brand worth plenty of attention.”
"Arrivals - What's new on the Scene - NEEMIC", That's Mag magazine, February 2014 issue, by Marianna Cerini.
That's the most flattering Valentine's Day compliment NEEMIC has ever received. We appreciate that Thats Mag杂志 takes a closer look even at independent labels like NEEMIC without large advertisement budget. Thank you Thats Mag team and Marianna Cerini! We take this as a stimulus to further improve our efforts. 
Note for our readers: 谢谢 [xièxie] means 'thank you' in Chinese
Posted by Hans on February 15th, 2014

Beijing Television has asked us for glamorous designs for their 2014 BTV Spring Festival Gala. 


We hope the audience will enjoy the show and encourage them to look for more information about the emerging world of independent fashion design in China. 

Posted by Hans on January 31th, 2014
On Sunday Oct 21 and Monday Oct 22 we invited friends, media and resellers to our NEEMIC 'Cocoon' Collection Launch. The event turned out quite popular, not only to see and feel NEEMIC, but also the handmade organic ramie fabrics from Summerwood (夏木)
NEEMIC Cocoon Collection - Launch Event with Summerwood, KITME and HeeKa. Photo by Matjaz Tancic
NEEMIC Cocoon Collection - Launch Event with Summerwood, KITME and HeeKa. Photo by Matjaz Tancic.
NEEMIC Cocoon Collection - Launch Event with Summerwood, KITME and HeeKa. Photo by Matjaz Tancic
NEEMIC Cocoon Collection - Launch Event with Summerwood, KITME and HeeKa. Photo by Matjaz Tancic
Photo courtesy to renowned 3D-photographer Matjaž Tančič and venue support by HeeKa
At the same time we had launched the updated online shop with the new designes. The photos and descriptions speak for themselves, so if you didn't had the chance to join the launch event, check on
Posted by Hans on October 22th, 2013