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After the launch high over the hutong rooftops, our "Afternoon" collection is now available for purchase. Our pop-up shop is open from Monday September 1 to Friday September 05 in 798's FACTORY, a beautiful event space for healthy food catering. We look forward to welcoming you to shop NEEMIC!

Pop-up Sales at FACTORY in 798

Map link here and for your convenience address in Chinese: 798艺术区A区七九七中街01#商务楼北楼一层1号.

posted by Hans - August 31, 2014


Dear NEEMIC friends,

Here some impressions of our wonderful launch event last weekend. We picked a spacious rooftop terrace with breathtaking view over the center of Beijing. We had the pleasure to introduce our new collection to over 200 selected guests from Beijing´s fashion, art and lifestyle scene.

Many thanks to our co-host Meridian and our sponsors:

Tea Utopia for their beautifully bottled rare organic cold tea, Dapai Xiaocha (大牌小茶) for their organic hot tea, Lollipop bakery for the sweetest cupcakes, Xu Er's Qinoa Home Kitchen (莱饭堂) and team for the tasty finger food, Chunixiang Ecological Farm (春泥香生态农场) & Dalle Valley Farm (黛尔葡萄庄园) for the vegetables, P1 for the beautiful pictures and last but not least UBER for bringing our guests safe home.

And of course many thanks to all supporters and volunteers. It was an unforgettable evening!

more from us soon,

posted by NEEMIC - August 26, 2014


Dear NEEMIC friends,

We are proud to present our new autumn and winter collection 2014.
This collection reflects the feeling of a quiet and effortless afternoon. 


The designs are unobtrusive and discreet, yet selective in 
their approach to texture and reflections of light. They 
emphasize internal comfort and the materials themselves.
The afternoon collection consists of softest mohair and 
alpaca knits, fine silk and beautiful organic fibers. It values 
the hidden, the inside, the contact with the skin. Detailed 
leatherwork, silk lining and refined wool techniques complete 
the skill of our tailors. Many pieces are made with rare 
fabric and are only available in limited edition. 


We are passionate about these pieces and we hope you are too!

Designs of the "afternoon" collection can be purchased here:

Posted by Amihan - August 23, 2014

First Take
Walking into the bustle of models, photographers, designers, the fitting for the upcoming runway had taken over the Rombus international hotel. Chengdu Fashion Week had started.
Clothes touching skin for the first time, a thrill combined with the fear of the unforeseen pursues. Evaluating glances wander over bodies, as bright flashes capture silhouettes, waiting for the black picture paper to develop into shapes. There is a constant reshuffle of the collected polaroids, in an attempt to organize the perfect combination for the upcoming show. In an instant, the previous commotion of pilled up clothes filling spaces, is overcome by a quiet tranquility in the now empty room. Enjoying the few moments of calm before the storm, sleepless eyes meet the new daylight in serenity.
Second Take
The impatience of excited murmurs stirs the room in front, while backstage is engulfed into an atmosphere of haste. Excitement fills the air, combined with adrenalin, expectation, and the sound of rustling clothes. Models walk around followed by a team of hair and makeup, as designers pin the last touches. The show begins. Music thumps, lights shot in every direction, as the clicking of cameras synchronize into inaudible ‘clicks’. Time collapses and expands in the same moment; in the blink of an eye, 10 minutes is done.
Lights out. Stillness. For a couple of agonizing moments only silence exists. A wave of applause breaks out, as the realization of success is exhaled, evoking relief paired with an overwhelming feeling of joy. The sleepless eyes are transformed into accomplished smiles.
Posted by Sarah 11 August, 2014
Study New York is a Brooklyn based ethical contemporary womenswear brand that uses only sustainable materials. Started by high spirited individual, Tara St James, Study New York doesn't focus on the traditional "seasonal" collections, but defines her clothes depending on what technique process it took to get there, using only the best handpicked materials that are all organically sourced. Read about her mission in our interview with the Study New York founder, discussing her sustainable and personal successes and challenges with the brand. 
Could you explain in a little more detail how you are making your collections “sustainable”, and how you would define “sustainability” in the fashion industry?
This is the definition I find to be the most accurate: Sustainable means using methods, systems and materials that won't deplete resources or harm natural cycles" (Rosenbaum, 1993).
I have a checklist of sustainability tenets, and on my blog. If I can check off at least 3 items from the list with each garment, then I will consider it sustainable and therefore eligible to be branded Study. But checklist aside, I don't believe another human, animal or the environment should have to suffer for fashion. It's as simple as that. I also use only organic or sustainable textiles (organic cotton, hemp, recycled poly, linen and peace silk).  I also work with fair trade and co-op based factories in Peru and India who pay fair wages and work to sustain traditional weaving and knitting techniques while providing income for indigenous populations.
When did you decide to focus on sustainable fashion? 
I started Covet, a more mass market eco brand in 2004.  When I left that company to start my own collection, I was armed with a tremendous amount of knowledge about the industry and production, and I couldn't conscientiously create a new brand that wasn't sustainable.
Would you say sustainable practices in fashion are getting easier? 
I see the sustainable design industry becoming more mainstream.  As young design students learn about the importance of ethical and sustainable design, I believe they will bring this belief into their jobs and future careers, and slowly sustainable choices will begin to trickle upward from them.  That's why I believe education is key to the future of sustainability.
What is your inspiration for your clothes?
The name “Study” was born of a desire I had to really examine my production process and focus on a different technique every season.  That began with zero waste patternmaking, then progressed to weaving, knitting, dyeing, printing, pleating, etc...  Now that I'm no longer producing seasonal collections I still focus on different techniques but I spread that focus over several months rather than each edition.
What is the biggest change you have you seen? 
The greatest change I have seen with the business is the dialogue that has happened between my retail outlets and myself.  Not only have they been incredibly supportive of the change, it has also allowed me to really learn more about their needs and interactions with their customers. In the past I worked with a showroom and attended trade shows where buyers could come and order the next season's collection.  Now I find myself needing to send styles out to the retailers once a month and while photos are a good way of doing this, I don't believe it's the only solution, so at present I'm talking regularly to my retailers to figure out the best way to approach them monthly with new product.
How do you hope Study New York will develop in the future, and do you have any plans for it?
I want to include more collaboration in the Study brand, whether it's for the main product range, an off-shoot or for private label development with my retailers, I love the idea of product development on a broader scale. 
Posted by Stephanie 15 August, 2014
The EcoChic Design Award organized by Redress is a sustainable fashion design competition. The purpose is to inspire emerging fashion designers and students from Europe and Asia to create mainstream clothing with minimal textile waste. The competition takes designers on an education and design journey lasting several theory and design-packed months.
The designers are first educated about the negative environmental impacts caused by the fashion industry, and are then taught sustainable fashion design techniques, such as, zero-waste, up-cycling and reconstruction that can combat this. After this is completed, they are provided with the tools, via lectures, videos, articles and recommended links, in order to develop their understanding of sustainable fashion design. Redress also challenges them to source textile waste, in its many forms, to enable them to transition towards sustainable design and sourcing. 
The prize this year is to design an own-named capsule collection for Shanghai Tang, China's leading luxury brand. During this process, the winner will be spending 3 month at the Shanghai Tang office getting inside knowledge and developing his collection. 
The registration deadline is until the 15th of August, so apply now!
To get a closer inside:
Posted by Sarah 9 August, 2014