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Beijing Design Week 2012 (Urban Forest)

Beijing Design Week 2012 themed "upgrading the city by design", started the 26th of September and is coming to a close as of the 6th of October. This exhibition has exhibited various artists, progressive companies, and personal design initiatives. As one walks through the numerous exhibits displayed throughout the Dashalar district,  Caochangdi, 791, Mao'er Hutong, and 798, various aesthetics meet the eye, progressive art and design is followed by every footstep in the 798esc gallery spaces.

In building #32, one of the main exhibition halls, one can find our very own NEEMIC fashion collective. Placed on the ground floor in a narrow  room in-between two contemporary modern art exhibits, NEEMIC is displaying one of its first debuts to the public before the official launch. The collection includes a variety of garments in the winter collection not available yet online as well as selected pieces from the 2013 spring/summer collection. The debut also includes a contemporary-art dance video featuring a Swiss, Rotterdam-based contemporary dancer Melanie Wirz wearing NEEMIC's stylized jumpsuits. The sharp camera angles, the rigorous edgy dance montage, as well as the erie music add a spark of attitude to the already spunky collection.

All in all, come visit NEEMIC`s Design Week fashion exhibit, and enjoy the modern aesthetic of NEEMIC`s fashion-forward prêt-à-porter.

( photo by Marie Bollrich )

Posted by Samuel at October 5th,2012


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