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A ten piece wardrobe for 365 days

Ultra 10 project was initiated by WeAreUltra, an ethical lifestyle community, founded by Tengku Jamidah and Anita Hawkins, with the mission to create innovative and meaningful products.

WeAreUltra collaborates with local artisans and cutting-edge designers from Kuala Lumpur and Shanghai. Together they created the Ultra 10, “a ten piece wardrobe for 365 days”.

The Ultra 10 collection contains a series of 10 modular and interchangeable designs made of recycled and natural-blend materials. Basic pieces such as jacket, west and coat are transformable and easy to combine with the other pieces. The look of the Ultra 10 collection is minimal, held almost consequently in black and white. Yet the smart cuts and functional design add a fresh and playful touch to it. After 365 days you may return the set back to WAU for recycling – and get a fresh supply at discounted rates. This way, your wardrobe keeps evolving without a single piece of fabric going to waste.

The Ultra 10, an innovative and smart idea, but will this concept succeed in this consumerist fashion world?

Posted by Amihan at October 30th, 2011 


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