Touching Clean Air
Clean Air is the outcome of one year of life and work in Beijing. We absorbed the atmosphere of this environment, the life and hopes of people in the streets, and
Clean Air is the outcome of one year of life and work in Beijing. We absorbed the atmosphere of this environment, the life and hopes of people in the streets, and translated what we felt in a new form.
We end up with clean and simple cuts with an androgynous tendency. The designs are not loud, but incorporate subtle highlights, cut outs and airy transparency. Mostly, we let the fabrics speak for themselves.
We like to combine premium silk with upcycled jeans. It gives a casual, down to earth feeling. We feel that the beauty of an outfit comes with the naturalness of the person wearing it. Our clothes are made to support that.
This Saturday afternoon August 31 we officially unveil our pre-fall collection "Clean Air", including several latest additions. Together with our photography partners HeeKa Image
, we will present our latest work in our showroom in Chongwenmen. For our Beijing fashionistas it's time to touch, trying on and taking home a piece! If you intend to join, please reserve at hello[at]neemic.asia, we'll send you then the exact address.
Posted by Hans on August 29th, 2013
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