Dear Neemic friends,
We just shot a wonderful autunm/winter collection and are going straight to perform the catwalk in Chengdu Fashion Week.
Big Thank You to our fantastic team and all NEEMIC supporters!
For the new pieces, we found mesmerizing materials, delicate textures and reflections of light. May they keep many hearts warm in winter!
We'll be launching the collection in Beijing very soon, so stay tuned.
Posted by Amihan - July 27, 2014..
Posted by Stephanie 23 July, 2014..
Ramie is a textile material that has been used as far back as Egyptian mummies. However with less than 100 craftsmen who make ramie cloth in China, the traditional textile technique is a dying art. Summerwood is a sustainable textile production company that was founded in July 2013, and dedicated to the production of ramie (also known as summer fabric). Hongbo (the founder of Summerwood) and many independent Fashion Designers are together reviving the production of the traditional textile in a modern expression. Slowly changing the nature of textile usage in China.
Interviewer: Jean DONG
Interview with Summerwood Founder: Yi Hongbo
Q: Can you briefly introduce your motivation in running a sustainable fashion textiles business? What is your main focus and what are your recent goals in the business?
A: Our goal is to create relevance for the sustainable material in a modern expression. Currently, Summerwood is mainly cooperating with the Fashion industry, but we hope to expand the business further into the Home Textile industry.
Q: You have been working collaboratively with independent fashion designers in China; can you describe your experience of the cooperation?
A: Summerwood has been founded since July 2013, and has been cooperating with many independent fashion brands that have similar goals to our company. We teamed up with NEEMIC, who I met when I was still an editor at Outlook Magazine, to create a black maxi skirt and top (made with up cycled leather) for the Neemic 2013 AW ‘Cocoon’ collection. The handmade garment was bleached and dyed with natural based substance, the black dye made from root substances found in Yunnan. We have also been cooperating with Ban Xiao Xue, who used to be the chief designer of EXCEPTION de Mixmind, and founded his own brand BANXIAOXUE in 2013. Summerwood also collaborated with mymymy from Xiamen. We are currently collaborating with international fashion brands, such a Ramiesu- a newly emerged British fashion brand.
Q: What is your choice of dyeing process? What are the advantages and disadvantages of your chosen dyeing procedure?
A: The dyeing process is a very important step in making Summerwood textiles. The whole process of natural plant dyeing is environmentally friendly, causing less air pollution, this allows for healthier working conditions in dyeing factories. However this dyeing method comes with certain constrictions, for example, the stability in coloration. Due to the only being able to dye small quantities at once, differences in colour can be found depending on cloths dyed in different phases.
Q: Our SFDC team is trying to make sustainable/organic fabric available to various retail channels; this will allow fashion designers to have access to suitable/ organic fabric more easily. From your perspective, what do you think could be adjusted?
A: I have high hopes for the SFDC (Sustainable Fashion Design Center) project. There are a large number of foreign trade companies and clothing factories in the Pearl River Delta and the Changjiang River, but no integrity due to poor connections between the manufacturing process and the design process. A project like SFDC is beneficial to the integrity of the supply chain, where through strengthening cooperation, a successful supply cycle can be achieved.
Q: Have you witnessed some change in people’s perception from your interaction with designers/garment companies?
A: I mainly see the changes from people around me. Consumers are starting to consider the quality of materials more, and are becoming more environmentally aware of their purchases.
Posted by Stephanie 10 July, 2014..
When Angel Chang discovered Miao and Dong indigenous minority textiles in a museum in Shanghai. She was surprised by their accuracy of stitching and their simple beauty, so she travelled in the Guizhou Province to discover where the fabric were made and if these 1000 years of craftsmanship still existed today. She discovered that these traditional hand-woven fabrics made of locally grown materials were still made today. Unfortunately less and less people knew how to stitch the traditional way and as a result of that, a lot of museums where buying those fabrics, because they prognosed that the culture will die out in at least 30 years.
So when she came back she developed the idea of making a capsule collection with 40 pieces of clothing using their knowledge about textile stitching and textile dying, all made natural chemical free, sourcing from this region. To make this possible and to help the region by building up a local training program so that elders can pass their knowledge down to the younger generation to prevent the culture from dying out and to improve the living and education standard in the village you can support her project by buying her products at kickstarter.
Trough her campaign she also supports the Fashionrevolutionday campaign initiated by Livia Firth to establish a consumer-conciousness concerning the background and production of clothes.
Posted by Sarah 30 April,2014..
We are so proud about the article published by Jing Daily the magazine for luxury consumer trends in China, which is one of the seldom bilingual and bicultural magazines. Jing Daily was launched in 2009 and until now has developed to one of the most influential luxury magazines. In their article they give a great insight on the sustainable movement in China and NEEMIC’s engagement in it. Stating NEEMIC being one of the leaders in the sustainable fashion movement in China, promoting a greener lifestyle. Also focusing on the problem of environmental pollution in China and the 5ENSES event during the JUE-Festival. We hope you enjoy reading it as much as we did!
NEEMIC’S SUSTAINABLE ‘HYBRID’ STYLE ATTRACTS CHINA’S ECO-FRIENDLY FASHIONISTAS
Posted by Sarah 17 April, 2014..