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Feeling Spring in the Jing(北京)

For their magazine issue “Young at Heart” created KNEON the editorial BRAND NEW CHINA. It embraces the archetype of an urban, young and modern Chinese girl; fashionable, cool and also in touch with her roots despite all the modernisation that has been happening in China.

KNEON - Brand New China editorial

Vega Zaishi Wang top and skirt, shoes from Harrod and Ji

Ricardo Tisci x Nike sneaker boots via Psycho Recycle, Vega Zaishi Wang dress

NEEMIC blazer and skirt, Love Pillowbook bralette, vintage shoes from Psycho Recycle

NEEMIC blazer and skirt, Love Pillowbook bralette, vintage shoes from Psycho Recycle

Chictopia dress, John Peters New York backpack from Psycho Recycle

NEEMIC dress, bag and shoes from Psycho Recycle

Su Guangyu top, Converse sneakers and vintage Gianni Versace bag

It spotlights 5 Chinese designers – Vega Zaishi WangLove PillowbookChictopiaSu Guangyu and NEEMIC in a Spring-like setting in BeiJing's Tuanjiehu Park.

Photographed by Scarlett Casciello

Styled by Victoria Jin

Hair by Liu Xiaolin

Makeup by Jiang Renzhe

Model being Ting @ Longteng

Here behind the scenes. Our involved NEEMIC designs are: Nava Organic Linen BlazerNoa Wool Dress and Nava Organic Linen Skirt.

Posted by Hans - April 23, 2016 

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