For their magazine issue “Young at Heart” created KNEON the editorial BRAND NEW CHINA. It embraces the archetype of an urban, young and modern Chinese girl; fashionable, cool and also in touch with her roots despite all the modernisation that has been happening in China.
It spotlights 5 Chinese designers – Vega Zaishi Wang, Love Pillowbook, Chictopia, Su Guangyu and NEEMIC in a Spring-like setting in BeiJing's Tuanjieh..
Its getting cold outside, time to get wrapped into the softest mohair knits and the warmest alpaca coats! Model Doris Kwaka wore her favourite NEEMIC pieces for us during what was truly an effortless afternoon.
All pieces can be purchased in our onlineshop!
Photographed by Patrick Wong 黃偉杰
Make Up by Kevin Tsoi
P-Assistance by ..
Our beautiful AW14 lookbook as foldable print poster!
Big thank you to our wonderful team and all supporters!
Design & Creative Direction: Amihan Zemp | D-Assistant: 汤文娟 Wenjuan Tang | Model: 雨渡曾 Yu Du Zeng | Photographer: 黃偉杰 Patrick Wong | Lights: 顏肇祈 Ken Ngan | Makeup & Hair: Kevin Tsoi | Studio: SharpenStudio | Project Assistant: 邢凡 Fan Xing, Jonas Nakonz, Sarah Thomas-Parensen, Stephanie Hultin | Producer: Chiara Mari..
Dear NEEMIC friends,
Here some impressions of our wonderful launch event last weekend. We picked a spacious rooftop terrace with breathtaking view over the center of Beijing. We had the pleasure to introduce our new collection to over 200 selected guests from Beijing´s fashion, art and lifestyle scene.
Many thanks to our co-host Meridian and our sponsors:
Tea Utopia for their beautifully bottled rare organic cold tea, Dapai Xiaocha (大牌小茶) for their orga..
Dear NEEMIC friends,
We are proud to present our new autumn and winter collection 2014.
This collection reflects the feeling of a quiet and effortless afternoon.
The designs are unobtrusive and discreet, yet selective in
their approach to texture and reflections of light. They
emphasize internal comfort and the materials themselves.
The afternoon collection consists of softest mohair and
alpaca knits, fine s..
Walking into the bustle of models, photographers, designers, the fitting for the upcoming runway had taken over the Rombus international hotel. Chengdu Fashion Week had started.
Clothes touching skin for the first time, a thrill combined with the fear of the unforeseen pursues. Evaluating glances wander over bodies, as bright flashes capture silhouettes, waiting for the black picture paper to develop into shapes. There is a constant reshuff..
Dear Neemic friends,
We just shot a wonderful autunm/winter collection and are going straight to perform the catwalk in Chengdu Fashion Week.
Big Thank You to our fantastic team and all NEEMIC supporters!
For the new pieces, we found mesmerizing materials, delicate textures and reflections of light. May they keep many hearts warm in winter!
We'll be launching the collection in Beijing very soon, so stay tuned.
Posted by Amihan - July 27, 2014
Jade Chiu is an independent designer creating statement pieces inspired by her Eastern Zodiac obsession. The Taiwanese born artist has turned heads from the likes of Italian Vogue, i-D UK, and Shinsegae campaign with her edgy and dreamy take on the 12 ancient Chinese zodiac signs and elements, and is now taking Asia by storm. By combining her Eastern origins with her Western education, she has created a stunning fusion of cultures for her collections. Her aim is to capture..
On Sunday Oct 21 and Monday Oct 22 we invited friends, media and resellers to our NEEMIC 'Cocoon' Collection Launch. The event turned out quite popular, not only to see and feel NEEMIC, but also the handmade organic ramie fabrics from Summerwood (夏木).
Photo courtesy to renowned 3D-photographer Matjaž Tančič and venue support by HeeKa.
At the same time we had launched the updated on..
We proudly present the NEEMIC 'Cocoon' Collection. Cocoon is NEEMIC's winter collection.
Winter is a time of internal development.
Do it like the butterfies.
Go gently with the world.
Live in silky clothing and wrap yourself in a soft shell.
The collection uses calm monochrome tones with an emphasis on the texture of natural fabrics. The cuts are kept clean and simple, feminine with boyish references. Attention to detail is paid with elements of up..